Creating a logo type for my brand seems to be one of the hardest things I’ve ever done, especially since my company name is a metaphor. I started with something very literal by using a bicycle like I have on my business cards. However, people started asking me if I made/sold bicycles. Sure, this catalysts a conversation but I believe saying “NO, I do this, this and this…” starts the conversation out on a negative note…

So these are some abstract versions of a kickstand that I feel are corporate enough yet still have a creative feel… This is round one… I have some other ideas in my head I am sure to share very soon.

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Which option do you like best, please comment below.